Without strategic design and smart placement, even the most expensive sign solutions can fall flat in Rockville’s cluttered signscape. But don’t worry—our signage specialists are here to help!
Read on to learn a few ways our signage specialists can help you reduce the risks of visual clutter and increase your advertising ROI, or call (240)-246-7423 to speak directly with a signage specialist near you.
Ask A Signage Specialist: What Are The Risks Of Visual Clutter?
Whether your in-store sign system is getting a little crowded, or you’re trying to stand out in Rockville’s congested signscape, visual clutter can be seriously costly.
“Beyond the dizzying growth in the number of products on store shelves, there has been a dramatic increase in the volume of in-store messaging, and the number and complexity of consumer promotions,” Dr. Raymond Burke writes in Retail Shoppability: A Measure of the World’s Best Stores. “The high levels of message clutter make it difficult to navigate through the store.”
In addition to these wayfinding woes, visual clutter can lead to:
- Negative shopper experiences—One retail survey by Datamonitor found that nearly half (47%) of respondents feel significant levels of stress in stores crowded with signs.
- Increased cognitive load—Last year, a seminal study by the Interdisciplinary Journal of Signage and Wayfinding found that visual clutter “has the effect of increasing the cognitive load on consumers,” which means longer reading times and poor message retention (McNeish, 2021, pp. 74-75).
Clearly, visual clutter should be avoided at all costs. And yet, multiple studies bear out the value of signage systems that use multiple, often overlapping sign types. So how do we reap all the rewards with none of the risks?
Reduce The Risks Of Visual Clutter With Signage Specialists In Rockville, MD
These are just a few of the ways our signage specialists bring Rockville businesses the best of both worlds, creating varied, immersive, and expansive sign systems without any of the risks of visual clutter:
- Site surveys—Our signage specialists ensure your sign systems are not overdoing it in any one area or missing opportunities on different visual planes, so you can make full use of vertical space and guide viewers to the point-of-sale with a “trail of breadcrumbs,” rather than hitting them with the entire loaf at once!
- Smart graphic design—We use proven graphic design principles (e.g. creating visual hierarchies, adding an illusion of eye-grabbing movement to your design, cranking up contrast, and strategically using white space) to help your sign stand out, even when surrounded by the competition.
- Illumination—Lighting up your sign face ensures that it stands out from the competition, especially if your business operates after dark. Our signage specialists offer multiple illumination options, and we’ll make sure your signs don’t create any light pollution or sign code complications.
- Space-saving signage—Another great way to create immersive sign systems, without creating clutter, is to use a combination of three-dimensional signs and space-saving, two-dimensional ads, like window and floor graphics. Vertical signage is also a great option, giving you unparalleled visibility (even in crowded spaces), without reducing your usable square footage.
For more clutter-fighting sign solutions, get in touch with our signage specialists in Rockville, MD.
Book A Free Consultation With Signage Specialists In Rockville, MD
Our signage specialists have helped hundreds of local businesses boost sales and build brand authority with bespoke sign solutions, and we can do the same for you. Whether you need an eye-catching design, honest advice on what signs suit your goals, or professional help scouting out the perfect installation spot, we do it all.
To book a free consultation and get a quote on any custom sign order, you can:
- Call (240)-246-7423 to speak directly with a signage specialist near you
- Email info@rockvillesigncompany.com to request a callback at your convenience
- Use our quick-and-easy contact form to request a consultation online
- Drop by our sign shop at 8653 Grovemont Cir, Gaithersburg, MD, 20877
References
McNeish, J. E. (2020). Retail signage during the COVID-19 pandemic. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 67-89.
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