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Today’s post shares 5 sign display tips to help you maximize your return on investment. Read on to learn more, or call (240)-246-7423 to speak directly with a sign company in Rockville, MD.
In a seminal study by the Sign Research Foundation, researchers studied how new signage impacted sales at 162 different fast-food locations in Southern California. At the end of the study period, they identified a “strong correlation between sales increases and the number of signs” being displayed on the premises. Ultimately, they concluded that “one additional sign yielded sales increases of 4.75%, an impact greater than the increases brought on by a larger building, longer hours, or longevity at the location.” In some cases, sales increased by 15%.
Each new sign addition also brought a higher number of transactions. When extrapolated into sales figures, the research team estimated that the addition of a single sign at every fast-food outlet in LA would boost revenues by $132 million.
Does this reflect your last experience working with a sign company in Rockville, MD? If not, and you’re unsatisfied with your current return on investment, you might have fallen foul of some common (and costly) display errors. If you’re not working with a full-service sign company like ours, that can happen—your sign is delivered, and then the setup is left up to you. Without knowledge of proper sign placement, this can be quite daunting, but Rockville Sign Company is here to help.
Read on to learn some best practices for sales-boosting business sign placement, or call (240)-246-7423 to go pro with our expert site selection and installation services.
Looking to boost ad ROI with next-level design and perfect placement? Look no further. We’ve helped countless Rockville businesses ratchet up the returns on their sign investment, and we can do the same for you.
Call (240)-246-7423 or use our online contact form to request a callback at your convenience.
Zineddin, A. Z., Garvey, P. M., & Pietrucha, M. T. (2005). Impact of sign orientation on on-premise commercial signs. Journal of Transportation Engineering, 131(1), 11-17.Back