Today’s post reviews research on the hidden costs of wayfinding errors, then explains how to prevent them with cost-effective large format printing services in Rockville, MD.
Read on to learn more, or call (240)-246-7423 to schedule your consultation with our large format printing team.
Wayfinding errors are the business world’s silent killers, costing owners sales they didn’t even know they had, and in many cases, losing customers they paid to convert!
Consider this: according to the American Shopper Study, more than 60% of US consumers have failed to find a business they intended to visit because the store’s wayfinding systems weren’t up to snuff, with signs that were either “too small or unclear.”
This is a critical wayfinding failure. Not only did the sign fail to attract the eyes of somebody passing by; it failed to be spotted by somebody actively scanning for any trace of your store. In most cases, that means you’ve already invested money to make an impression and convert this prospective customer. Not only did your wayfinding system squander that marketing investment; it wasted somebody’s time and left a potential customer feeling frustrated about your business.
Indoor wayfinding errors can be just as damaging, both to your brand reputation and bottom line. The cost of wayfinding fails in the healthcare field has been thoroughly studied. According to recent data, no-shows related to wayfinding fails cost healthcare facilities upwards of $150 billion each year, and hospital employees waste an average of 4500 hours directing patients and visitors through large-scale healthcare facilities.
Fortunately, wayfinding fails are preventable, so your profits and productivity can be protected. And when you need to make your brand stand out on a small budget, large format printing is the answer.
Compared to wayfinding sign alternatives, large format prints are:
Rockville Sign Company is your one-stop shop for large format printing solutions, including:
If you live or work in Rockville, Maryland or any of the surrounding communities, there’s a good chance you’ve already seen our large format prints on display in shops, trade show booths, and storefronts around town. If not, be sure to stop by our large format printing gallery or connect with us on Facebook to see some of our work. We’ve helped dozens of local businesses go big and stand out with affordable, high-quality prints, and we can do the same for you.
To schedule a free consultation and get a free quote on any of our large format printing services, you can:
