Banners have been used for thousands of years. Throughout the ancient and medieval periods, they were used to alert armies, villagers and others of one’s allegiances. While we don’t use banners in the same way, their purpose remains the same: to capture people’s attention.
In today’s business landscape, banners are used as a marketing tool to showcase a business’s brand and brand message through a combination of text and imagery. They are more affordable than other marketing campaigns and, if done right and placed in the right location, a custom banner can bring in a high return on your investment.
Custom banners are best used in storefronts, at tradeshows, conferences, street markets, and at any other public or private event.
Our team at Rockville Sign Company are highly skilled and experienced design specialists who create custom banners that are eye-catching and attention-grabbing to prospective customers. We only use the highest quality material to ensure that your banner will last for several years.
Here is how we can make banners work for you.
1. High quality material. We only use the best quality material to ensure durability and versatility. Vinyl is the most popular option because it’s more cost-effective than other materials. It’s also suitable for indoor and outdoor banners. Mesh and Canvas are also popular options because of their durability. Canvas lends any custom banner an air of elegance and sophistication, though canvas banners are best suited for indoor banners.
During our free consultation, we will help you choose the material that’s best suited to your budget and business needs.
2. Brand message. Your brand messaging should speak your brand’s message in short, bold text. In other words, your message needs to be conveyed in as few words as possible. It needs to make a promise to your target customer within those few words; a promise to fulfill a need or solve a problem. Our team will help you come up with a winning brand message that will help you stand out and drive sales and profit.
3. Color scheme. Color scheme is just as important as brand messaging because different colors represent different emotions. The emotion you want to invoke in your prospective customers is the same emotion you want to display on your banner via the emotion’s represented color scheme. At the same time, you want to make sure you use a combination of bold and subtle colors. This makes it clean, professional, and is easy on the eyes.
4. Banner placement. Where you place your banner will determine how successful your business is. The whole purpose of banners in advertisement is to show your community that your business exists, to welcome them into your establishment, and entice them to purchase your products or services. For that reason, you want to make sure that your banner is located in an area that receives a lot of traffic.
If you’re thinking about using banners to promote your business, consider the team at Rockville Sign Company. During our free consultation, we will discuss your needs, your budget, your brand message, and we will create a custom banner that meets your budget and exceeds your expectations in terms of quality and return on investment.
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