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If you’re downsizing your retail footprint or simply trying to make the most of a smaller shop where floorspace is a hot commodity, custom hanging signs are the perfect tool for in-store advertising.
Read on to learn how hanging signs provide navigational and informational cues that drive sales in small retail spaces, without eating up precious square footage, or call (240)-246-7423 to speak directly with a custom hanging sign specialist near you.
According to a new study by NAI Global, a global commercial real estate brokerage firm, when it comes to brick-and-mortar retail, small is back in style.
“Today’s retailers are opting to think small, forgoing the go big or go home mindset entirely,” NAI Global reports. This has been the case with several of our favorite big-name retailers, including Target, Macy’s, and Nordstrom. In fact, even big-box giant Walmart has started experimenting with smaller concept stores.
Why? NAI Global researchers offer several explanations for this increasing shift from big-to-small spaces, including:
Clearly, there are a number of advantages associated with a smaller retail footprint, but downsizing comes with its own challenges, too. One of the biggest problems local businesses are facing is limited space for in-store signage, which customers rely on for in-store navigation and decision-making, according to one study by the Journal of Retailing and Consumer Services (Otterbring et al., 2014).
But by using hanging sign systems, small footprint stores can enjoy the best of both worlds, benefitting from greater productivity, efficiency, sustainability, and convenience, while still giving their customers the navigational cues and promotional information they need for better in-store decision-making and stronger sales.
When floor space is a hot commodity, custom hanging signs are the perfect option for your in-store signage systems. Whether you’re trying to build branded space in a trade show booth, or you want to direct and inform your customers in a smaller retail space, hanging signs are the ideal solution. Some of the benefits of using hanging signs for in-store advertising include:
We carry a huge selection of hanging sign styles, all of which can be customized according to your unique specifications and design vision. To learn more and get a free quote on your custom hanging sign order, you can:
NAI Global. (2021). Small footprint department stores could be the next big thing.
Otterbring, T., Wästlund, E., Gustafsson, A., & Shams, P. (2014). Vision (im) possible? The effects of in-store signage on customers’ visual attention. Journal of Retailing and Consumer Services, 21(5), 676-684.Back