Enhance Your Brand Image With Custom Lobby Signs In Rockville, MD

Enhance Your Brand Image With Custom Lobby Signs In Rockville, MD

What better way to help your brand make better first impressions than to invest in lobby sign design? They’re the first signs people see upon entering your business, and they make a big impact.

Today’s reviews several studies on the impact lobby sign designs can have on your brand image, then shares some research-based best practices for better lobby sign design. Read on or call (240)-246-7423 to speak directly with a lobby sign specialist in Rockville, MD.

Customers Look To Lobby Signs To Form First Impressions About Your Brand

Lobby signs are the first thing customers see upon entering your place of business, so naturally they can greatly influence first impressions of your brand.

If you ever questioned the impact that lobby sign design could have on your brand image, new findings from the Sign Research Foundation leave no doubt.

After synthesizing survey results from more than 100,000 US consumers, Dr. James Kellaris concluded that:

  • More than one-third (35.8%) of respondents report having been drawn into unfamiliar stores based purely on the quality of their signage.
  • 5% of respondents report having made “quality assumptions” about a brand based on a store “having clear and attractive signage.”
  • More than three-quarters (75.2%) of respondents agreed that lobby signs were the first things they noticed upon entering a new or unfamiliar business.
  • Nearly all (85.7%) respondents agreed that signs can “convey the personality or character of the business.”

Beyond fostering positive first impressions, lobby signs also play a major part in determining the quality of the customer experience. Customers will look to lobby signs for sign-in instructions and wayfinding cues, without which they may feel neglected or become frustrated.

If you want to enhance your brand image with better lobby sign designs, we’re here to help!

Best Practices For High-Performance Lobby Sign Design In Rockville, MD

Whether or not you partner with our lobby sign specialists in Rockville, MD, you can use the following lobby sign design principles to enhance your brand image:

  • Keep your lobby sign design bold and simple. The value of simple lobby sign design is borne out by several studies. For example, Ortho & Crouch (2014) determined that “lower complexity enhances the perceived attractiveness of products and brands,” while Knuth et al. (2020) concluded that “less complex stimuli are generally easier to process, resulting in higher fluency.” Accordingly, to make your brand more attractive, stick with simple lobby sign design, limiting yourself to 1-2 visual elements and a few lines of text.
  • Create an inclusive brand image with accessible lobby sign design. As discussed in a 2017 study by the Interdisciplinary Journal of Signage and Wayfinding, accessible lobby signs play a critical role in guiding people through their physical environments, enhancing their understanding of the space, directing visitors to their next point of contact, and fostering an inclusive brand image.

    On the contrary, inaccessible lobby signs—those that do not follow the design standards stipulated in the 2010 Americans with Disabilities Act—create a host of negative associations, implying that your brand is not sensitive to the needs of consumers with visual impairments.

    To make your business more accessible, provide all of your guests with the best possible experience, and avoid unnecessary lawsuits or liability, make sure your lobby sign meets the ADA design requirements. Our lobby sign experts can help.

  • Reduce visual clutter around lobby signs. New research by the Interdisciplinary Journal of Signage and Wayfinding suggests lobby signs work best when displayed in low-clutter contexts, which make it easier for visitors to locate your sign and engage with your brand. On the contrary, high-clutter visual display contexts were associated with lower visual engagement and greater cognitive burden on viewers.

Build Your Brand: Free Quote On Lobby Sign Design In Rockville, MD

Rockville Sign Company is a leading provider of professional lobby signs throughout Gaithersburg, North Bethesda, and Germantown.

To schedule your consultation and get a free quote from our lobby sign specialists, you can:

  • Call (240)-246-7423 to speak directly with our team
  • Fill out our quick contact form to request a callback
  • Stop by our sign shop at 8653 Grovemont Cir, Gaithersburg, MD