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What better way to help your brand make better first impressions than to invest in lobby sign design? They’re the first signs people see upon entering your business, and they make a big impact.
Today’s reviews several studies on the impact lobby sign designs can have on your brand image, then shares some research-based best practices for better lobby sign design. Read on or call (240)-246-7423 to speak directly with a lobby sign specialist in Rockville, MD.
Lobby signs are the first thing customers see upon entering your place of business, so naturally they can greatly influence first impressions of your brand.
If you ever questioned the impact that lobby sign design could have on your brand image, new findings from the Sign Research Foundation leave no doubt.
After synthesizing survey results from more than 100,000 US consumers, Dr. James Kellaris concluded that:
Beyond fostering positive first impressions, lobby signs also play a major part in determining the quality of the customer experience. Customers will look to lobby signs for sign-in instructions and wayfinding cues, without which they may feel neglected or become frustrated.
If you want to enhance your brand image with better lobby sign designs, we’re here to help!
Whether or not you partner with our lobby sign specialists in Rockville, MD, you can use the following lobby sign design principles to enhance your brand image:
On the contrary, inaccessible lobby signs—those that do not follow the design standards stipulated in the 2010 Americans with Disabilities Act—create a host of negative associations, implying that your brand is not sensitive to the needs of consumers with visual impairments.
To make your business more accessible, provide all of your guests with the best possible experience, and avoid unnecessary lawsuits or liability, make sure your lobby sign meets the ADA design requirements. Our lobby sign experts can help.
Rockville Sign Company is a leading provider of professional lobby signs throughout Gaithersburg, North Bethesda, and Germantown.
To schedule your consultation and get a free quote from our lobby sign specialists, you can: