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Trade shows are an excellent way to market your business because they give you a chance to put yourself out there in front of hundreds, or even thousands, of prospective customers. At trade shows, you can also mingle with other business owners. This gives you a chance to learn more about your competition which will help you stay on top of the latest trends in your industry.
But, as any business owner knows, trade shows can also be fiercely competitive. To stand out in a crowded marketplace – especially if your display booth is designated to a small space — and come away with new leads, it’s important that your trade show displays are clean, professional, and inviting. You also want to make sure that your brand’s message is succinct, powerful, and that it makes a promise to your target customer.
At Rockville Sign Company, we will design and build you a trade show display booth that is eye catching. We will also work with you on your brand message; to create a message that will instantly catch people’s attention and set you apart from your competition.
1. Your message is the first thing your target customers will see on your booth as they stroll through the venue. You want these customers to choose your business over your competition, so you must make sure your brand’s message is the following: Clear, to the point, inviting and enticing.
Your trade show booth may be dedicated to a small space, but it can still stand out and shine. We will make sure your central message is in clear, bold letters positioned at the center of your display where passersby can’t help but notice it.
2. Consider your color scheme. Too many bright colors will be distracting and confusing, while too few colors or all neutral colors will bore your prospective customers before they even give you a chance.
A rule of thumb: Three colours that include a mixture of bold and subtle create balance. This will make your trade show display look clean, professional and attractive. When it comes to colors, though, you will need to keep the following in mind: Your target customer’s age demographic, gender and culture.
3. Use your space wisely. If the space is small, your booth will also be small in order to fit. So, you will need to be extra mindful of how you use the space. Feature only one or two products if you have products you’d like to promote.
4. When it comes to your brand’s message, focus on one theme. What problem does your product promise to solve? How can it solve that problem better than similar products on the market? What makes your business and your product unique?
These are the things that drive buyers’ purchasing decisions. The biggest thing of all is trust: Prospective customers will only buy from a business they trust. So, your message has to earn their trust and then your product has to follow up with that promise.
Trade shows are your chance to raise brand awareness and build sales. It’s also much more cost effective when you hire a local sign company. We at Rockville Sign Company will build you a winning trade show display booth. We’ll deliver it to the venue and set it up for you. Get in touch with our team today to discuss how a trade show display booth can benefit your business.Back