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Looking for a graphic design agency in Rockville, MD? We’re here to help.
Read on to learn why so many business owners in Rockville, MD choose us for their custom graphic design and sign manufacturing, or call (240)-246-7423 to get a free quote straight away.
Thanks to research by the Journal of Advertising (2015), we know that “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information” (p. 415)—in other words, the more consumers are exposed to the same sign or brand message, the greater their recall, which makes it more likely that they choose your product or service when the need arises.
Accordingly, when trying to build brand awareness and authority, it is good practice to feature your logo, promotional message, and company color palette on multiple signs in your on-premise advertising system—as the old saying goes, repetition is the mother of learning!
However, repetition is only useful within your “brand bubble”—that is, within your on-premise signage system. Repeating the graphic designs, colors, or sign styles used by your competitors is not useful—in fact, it is downright damaging to your brand identity, making it much harder to stand out from the local signscape.
If you want to build a standout brand and generate more daily impressions, novelty is the name of the game. According to researchers at Frontiers in Psychology, novel sign designs are key for “breaking through the advertising clutter in a competitive media marketplace” (Zhou et al., 2018, p. 471).
And yet, many business owners still make the mistake of ordering stock signage for their storefront advertising systems, thinking to save time and money by cutting out the graphic design process altogether. But working with a graphic design agency doesn’t have to be expensive or time-consuming.
If you need the services of a graphic design agency in Maryland, and you’re on a strict budget or timeline, we can help! At Rockville Sign Company, we offer:
Why not have your cake and eat it too?
To get a free quote on your custom sign design, call (240)-246-7423 or request a quote using our quick-and-easy contact form.
Schmidt, S., & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
Zhou, S., Yin, Y., Yu, T., Stupple, E. J., & Luo, J. (2018). Exploring the experience of novelty when viewing creative adverts: an erp study. Frontiers in Psychology, 9, 471.Back