Today’s post reviews research on the cost-effectiveness of custom van wrap advertising, then shares some targeted marketing tips for first-time buyers. Read on to learn more, or call (240)-246-7423 to speak directly with a Rockville Sign Company representative.
Custom Van Wraps Offer Unparalleled Marketing Returns In Rockville, MD
If you’re looking for cost-effective ways to increase your advertising reach and grow your customer base, it might be time to take your brand message on the road with custom van wraps.
Sometimes referred to as mobile billboards, custom van wraps are some of the most high-impact marketing materials in your advertising arsenal. But don’t take our word for it—the efficacy of “mobile billboards” is borne out by several recent studies:
- A media-asset value comparison commissioned by 3M Manufacturers revealed that custom van wraps are the #1 most cost-effective advertising medium, costing only $0.48 per 1000 impressions on average, compared to approximately $23.70 per 1000 impressions for traditional television commercials.
- A report by Trucking Research, titled “The Visual Impact of Trucks in Traffic,” revealed that custom van wraps positively influence nearly one-third (29%) of all drivers, resulting in better brand impressions and favorable purchase decisions.
- An investment analysis by ARD Ventures, titled “Investment Analysis: Measuring the Value of Vehicle Wraps,” estimated that the average custom van wrap generates 30,000 to 70,000 daily impressions during city-driving stints.
How To Enhance Targeted Marketing Returns With Custom Van Wraps
“Fleet graphics offer a great deal of targeting flexibility,” states 3M Manufacturers. “You can select routes and messages to target specific demographic groups… [and] GPS technology can help optimize your routes and provide information for measurement.”
With a bit of planning, targeting your mobile marketing message is easy. For example, you could:
- Take your custom van wraps for a drive through the Strayer University campus to get your message in front of Rockville’s postsecondary profs and students
- Drive your fleet vehicles past the Rockville senior center to target the Baby Boomer demographic
- Visit Rockville’s business district with your custom van wraps to advertise B2B products and services
- Park your vehicle at a local sporting event to get the eyes of thousands of athletes and sports fan on your custom van wraps
Get A Free Quote On Custom Van Wraps In Rockville, MD
Rockville Sign Company is a leading provider of custom van wraps and graphics for small businesses, corporate fleets, and private buyers throughout Rockville and all the surrounding communities, including:
- Gaithersburg
- Germantown
- North Bethesda
- Twinbrook
- Rollins Park, and beyond
Our extensive catalog of van wraps and graphics includes:
No matter what you choose, we guarantee superior service, high-quality vinyl, and complete customization—anything you can dream up, we can design and bring to life on the road in full-color and high-resolution. We work with all vehicle types, and we offer a range of vinyl grades to fit any budget.
To book your free consultation with our custom van wrap specialists in Rockville, MD, you can:
- Call (240)-246-7423 to speak directly with a Rockville Sign Company representative
- Book online using our quick contact form
- Email info@rockvillesigncompany.com with any questions
- Stop by our sign installation shop at 8653 Grovemont Cir, Gaithersburg, MD, 20877
Back
