Wall murals & graphics serve as excellent wayfinding cues, photo backdrops, and lobby enhancements, but that’s only scratching the surface of what they can do for your business.
Read on to review research on the branding and sales-promoting power of wall murals & graphics, or call (240)-246-7423 to speak directly with a wall mural and graphic specialist in Rockville, MD.
4+ Ways Wall Murals & Graphics Boost Sales In Rockville, MD
Wall murals & graphics already rank among the most cost-effective advertising tools out there, but the more they’re studied by marketing researchers, the better they look!
As part of the American Shopper Study, researchers at the Lindner College of Business asked more than 100,000 US consumers how they determined the quality of local brands before they buy, and nearly half (41.5%) said they looked to those companies’ silent salespeople, AKA their signs, as “inferential cues.”
The study also revealed that:
- Impressive signs drive sales. More than one-third (35.8%) of US consumers have been drawn into unfamiliar stores based entirely on the quality of the brand’s signage—so if your signage is subpar, you’re missing out on serious sales opportunities.
- The best signs evoke brand identity. Nearly 9-in-10 (85.7%) of US consumers believe signs “convey the personality or character of the business.”
- The best sign systems are made up of a variety of signage. Nearly two-thirds (62.7%) of US consumers prefer a variety of signage types, saying it makes the business look more “interesting and appealing” compared to companies with only one sign out front.
- Sign size is important. More than 8-in-10 (81.5%) of US consumers report getting “frustrated and annoyed when signs are too small to read.”
The results of the American Shopper Study confirm what most Rockville business owners already know: wall murals & graphics drive sales and boost brand image, and they do it for a fraction of the price of most other marketing tools.
- Wall murals & graphics create an impressive brand image on a budget. At Rockville Sign Company, all wall murals and graphics are printed on high-quality vinyl in stunning high resolution and vivid color, and our in-house graphics team incorporates proven design principles to ensure that every design looks its best. We also guarantee flawless installations, free of wrinkles or cracks or imperfect edges, so you can send the right inferential cues and draw new prospects into your store based purely off the power of your brand image.
- Wall murals & graphics evoke brand character and personality at-a-glance. All wall murals and graphics are 100% customizable, with vinyl available in a wide selection of colors, grades, and finishes, along with limitless creative freedom when it comes to your design. Collaborate with our in-house team to create something memorable that truly conveys the character of your business, then sit back and wait for your enhanced brand recall to translate into sales!
- Wall murals & graphics add variety to your sign system. With nearly two-thirds of US consumers preferring a variety of signage, adding wall murals & graphics could be the key to your business’s competitive advantage. They’re relatively inexpensive and easy to order, and installation is included for clients in Rockville and the surrounding communities.
- Wall murals & graphics let you go big on a budget. Over 80% of US consumers indicate that they get frustrated by small signage, but they’ll never have trouble reading the supersized brand messages emblazoned on your walls. It’s like having a billboard on the premises, only for a fraction of the price and with none of the permitting headaches.
Get A Free Quote On Wall Murals & Graphics In Rockville, MD
To schedule a free consultation and start exploring our selection of wall murals & graphics, you can call (240)-246-7423 or fill out our online contact form.